Pandora has a growing library of tracks - currently more than 1.5 million, though still just a fraction of the size of the libraries at services like Spotify or Rdio - that have been processed by musicians and analyzed for characteristics such as whether the voice is light and breathy or gritty and gravelly, or whether the song is repetitious or has a complex melody. The company has already developed what it's dubbed the Music Genome Project. "That's what the Pandora brain is trying to do."Ä«ieschke has the unusual title of chief scientist, a role that fits Pandora's mix of art and science. "Pandora is trying to be your perfect personal DJ - your best friend who knows your music preferences perfectly," he said. When Pandora emerged a decade ago, its big selling point over traditional radio was that it created a station just for you, as the company's Eric Bieschke told NPR last year. But a deal between Pandora and a group of record labels has raised concerns that the company is favoring certain songs over others because it's paying the musicians behind those songs a smaller royalty. The Internet radio service Pandora made its name by creating personalized stations using tools such as "like" and "dislike" buttons for listeners. David Lowery, of Cracker and Camper Van Beethoven, says he's wary of the way Pandora pays for music.
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